When shoppers are searching for that perfect holiday present, they may not realize that each purchase can also be a gift to local business owners. The Andersonville Study of Retail Economics found that for every $100 spent at a locally-owned business, $68 stays in the community. At a national chain, only $43 stays in the community.
“When we shop outside of the county or online, 0% of the money stays in our community. Where we eat, shop, and play makes a significant difference!” said Luke Henry, a local entrepreneur who started the Think Local First! Facebook group.
“Unlike a big box business, you are helping local people. It makes a big difference in their lives. The owner of Kitty Kat Candles did a happy dance when we made her first sale. The cashier at a big box store is not going to do that. It really makes a difference,” said Kelsey Williams, manager of the reMARCAble store in downtown Marion.
Justin Bessler, owner of Birch Tree Bookery, values each purchase.
“It supports our family, and we spend it locally,” Bessler said.
Businesses Support Local Makers
Stores including reMARCAble and shops like the Remnant feature items from other local entrepreneurs, including the new Punchline Popcorn items.
“We are proud to offer products from over ten local Marion partners. We partner with people specializing in bread, pastries, candies, honey, charcuterie boards, tea, jewelry, knit crafts, soaps, and more!” Abigail Jordan, owner of the Remnant, said.
“We want to be a blessing and an outlet for our local partners who are passionate about what they do,” Jamie Riffe, another Remnant owner, said.
Benefits of Shopping Local: Expertise and Excellent Customer Service
In addition to supporting local businesses, shoppers can find expertise and excellent customer service.
Lindsey Henry uses her expertise to help spark children’s imaginations at LuLu’s Toy Co.
“Being a teacher and a mom, I am excited to help parents and grandparents select age-appropriate toys, games, and puzzles that are not only entertaining but also help with the development of your child’s mind and body,” Lindsey Henry said.
Leiha Lamb named Yellow Finch Creations, which makes custom-crafted charcuterie boards and grazing tables, after her grandmother.
“My grandma and my dad taught me if you love people, you feed them. They both made me fall in love with being in a kitchen. It’s my happy place,” Lamb said. “I want to make sure my customers get exactly what they want.”
Benefits of Shopping Local: Customer Feedback is Valued
Instead of following national trends, area business owners respond to local preferences.
“We really try to take it to heart what the customers say. We listen to them,” Jessica Deyarmond, owner of Curiosity Gaming Shop, said.
Benefits of Shopping Local: Find Gifts Close to Home
Marion County shops also offer convenience.
“You can have a great experience without driving to Columbus,” Megan Dawson, owner of The Wine Down, said. “It’s exciting to see our downtown coming alive.”
Nonprofits, Restaurants and Other Companies Also Value Local Support
Marion County restaurants, salons, and nonprofits also value support. Volunteers and donors helped Leapin’ Outreach Center provide toys, gifts and warm clothing for thousands of local, needy families.
While the economic winds can be challenging, customers make an impact.
“It can be tough to own or run a small business for anyone, especially in our economic climate. We have struggled with consistent supply chain issues and rising costs at every turn,” said Kaitlin Rice, owner of the Art of Style Hair Studio. “It’s important to understand that your local entrepreneurs are not in it to get rich. There is a greater purpose to be self-sufficient, to have just enough to raise our families and be contributing members of our community.”
Ways to Support Local Without Spending Monday
Without spending a dime, residents can support MarionMade! businesses by learning about them and sharing that pride in conversations and on social media.
Free Shopping and Dining Guide
Local shopping and dining guides are available from the Marion Area Convention & Visitors Bureau and at visitmarionohio.com. Residents can order a printed version of the Marion County Visitors Guide at 800-371-6688 or stop at the office at 198 W. Center Street, Marion.
MarionMade! is a program of Marion Technical College.
